It's been over a decade since our life was flipped upside down all because of a pit bull named Indy. When we first met her, Indy was our sweet, soft, cuddly little puppy who everybody immediately fell in love with. People fawned over her gorgeous brindle coat, her rambunctious kiss attacks, and her BIG personality wrapped in her tiny little silky body. Nobody could resist her. When she grew into her full hippo form, it's true that not everybody was as accepting of her, but those that gave her a chance never regretted it. Hearing "I can't believe she's a pit bull" became so common that we began to wonder what was so unbelievable about her. At that time, we didn't know about breed specific legislation or how packed our local shelters are with pit bull type dogs, and how often many of them don't make it out alive. We didn't know, but we soon learned. Indy was the key that unlocked and opened the door to the world of animal rescue and advocacy, and it's because of her that we continue to help dogs just like her.       

For years, finding a "pit bull friendly" rental became nearly impossible, different businesses or public places denied us entry, strangers crossed the street to avoid us, parents clutched their children at parks, insurance companies denied us coverage– all because of a being we had come to consider like our own child. The stigma of the pit bull and the generalization that all of them are automatically, by nature, more aggressive seemed to be the popular opinion– the same opinion that uphold laws like breed specific legislation.

This year for National Pit Bull Awareness Month, we wanted to honor Indy and the block-headed beings just like her by doing something special in contribution to the cause. We are launching the BIG BAD SCARY PIT BULL campaign and contest for the month of October to raise both awareness and funds for pit bull rescue. We'll be giving away $1,000 in prizes split evenly between two randomly selected contestants and their choice of rescue organization. We'll also be donating another 10% of profits from our hoody sales to Stand Up For Pits Foundation who does amazing work for rescue dogs around the world. We are asking that our pit bull mom and dads share photos of their dogs wearing their hoody acting "big, bad, and scary" (AKA being sweet, silly, or otherwise adorable). We'll share your photos to our social media pages and the @bigbadscarypitbull page, which will enter you into our contest for a chance to win! Make sure to hashtag #TheBigBadScaryPitBull so we see your post!

To provide fair and equal chance of winning, the following are the official rules for the BIG BAD SCARY PIT BULL contest.


ELIGIBILITY: Contest is open worldwide to those 18 years of age or older. Disqualifications are at the sole discretion of Urban Suburban Apparel. Reasons for disqualifications may include (but are not limited to) the use of inappropriate text, visuals, or content.

HOW TO ENTER: Visit and purchase a "BIG BAD SCARY PIT BULL" campaign dog hoody for your pup. Once received, snap a creative, well-lit, high quality photo of your dog in their hoody doing something cute, funny, silly, or sweet. Upload your photo to your public instagram and hashtag it #TheBigBadScaryPitBull. Eligibility of individual entries will be at the sole discretion of Urban Suburban Apparel. 

RANDOM DRAWING: Two (2) potential Prize winners will be selected at random from the #TheBigBadScaryPitBull hashtag on Instagram on November 1st at 5PM PTD, 2020. Odds of winning the Prize(s) depend on the number of eligible entries received throughout the contest.

PRIZES: Two (2) contestants will each receive a $250 Amazon Gift Card and a $250 donation in their name to a non-profit animal rescue.

WINNER NOTIFICATION: Winners of the contest will be contacted through Instagram Direct Message and the email address provided by the winners. Urban Suburban Apparel will email the Gift Card Prize to the email address supplied by the recipient. Upon verification, Urban Suburban Apparel will issue the Donation Prize directly to the chosen non-profit organization and will send the receipt to the winner(s). Claiming of prizes requires a response to Urban Suburban Apparel within 30 days of being notified of winning. Failure to respond shall mean that the winner forfeits the prize. Urban Suburban Apparel is not required to award elsewhere any prizes forfeited by the chosen winner(s).

SUBMISSION OF PHOTO, TEXT OR OTHER CONTENT FOR CONTEST: Entries selected for display will be judged at the discretion of Urban Suburban Apparel.

By submitting any photo or information to Urban Suburban Apparel, you hereby grant to Urban Suburban Apparel and its affiliates royalty-free right to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of the submitted photo or other information in any and all media, whether now known or hereinafter created, throughout the world and for any purpose, including (but is not limited to) the right to resize, crop, censor, compress, edit, feature, caption, affix logos to, and to otherwise alter or make use of the submitted photo. By submitting any photo or information to Urban Suburban Apparel, you hereby represent and warrant that the submitted photo or information does not and shall not infringe on any copyright, any rights of privacy or publicity of any person, or any other right of any third party.

You acknowledge and agree that Urban Suburban Apparel shall have no obligation to post, display or otherwise make publicly available any photo or information submitted by you, and may remove, edit, or modify any photo or information that you submit to Urban Suburban Apparel.

You understand and intend that any photo or information submitted by you to Urban Suburban Apparel may be available for viewing, rating, review and comment on by the public, and understand that comments or ratings with which you disagree or are unhappy about may be published or otherwise become associated with any photo or information you submit to Urban Suburban Apparel. By submitting any photo or information to Urban Suburban Apparel, you hereby waive any privacy expectations that you may have with respect to any such photo or information submitted by you to Urban Suburban Apparel.

You hereby agree to hold Urban Suburban Apparel and its affiliates harmless from and against, and hereby waive any right to pursue, any claims of any nature arising in connection with the inclusion in, publication via or display on any Urban Suburban Apparel site, or any other use authorized under these Terms, of any photo or information submitted to Urban Suburban Apparel by you.

INSTAGRAM: Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

AMAZON: Promotion is in no way sponsored, endorsed or administered by, or associated with, Amazon.

GENERAL CONDITIONS: By participating, each entrant agrees to abide by these Official Rules and decisions of Urban Suburban Apparel, which shall be final in all respects relating to this contest.